Craig Brookes has spearheaded the dynamic growth of Flowcrete International from what began as a small representative office in Malaysia in 1996 to an extensive network of offices and manufacturing centres spanning from China to Indonesia and from the Gulf to New Zealand!
Craig joined Flowcrete in 1996 as Sales Director with responsibility for the UK resin business. Two years later he was promoted to the position of Managing Director for Flowcrete Industrial Flooring. He put his natural enthusiasm and boundless energy to good use to develop the most professional sales team for resin flooring in the UK industry, helping to firmly cement Flowcrete's position as market leader.
However, it was in 2000 that the true extent of Craig's potential began to be revealed. In the August of that Millennium year, he was appointed as Managing Director of Flowcrete International, based in Malaysia, with responsibility for much of Flowcrete's business interests outside of Europe and the Americas.
Having secured Flowcrete's largest ever car-park decking contract at the time at the Kuala Lumpur International Airport in Malaysia, Craig led the International business through the Asian Recession and out the other side. Spurred on by the vast potential of the market within his remit, he in turn has motivated his team to achieve a fantastic performance, with revenue growing year on year.
Craig has revolutionised the entire business portfolio along the way, constantly looking to add value for customers and regularly inspiring innovation among his technical team. Flowcrete International is now the dominant market force throughout the Asia Pacific.
In Australia, Craig helped secure a ground-breaking contract at the high profile Telstra Stadium in Sydney, an achievement that opened up the market for Flowcrete and has led to other significant work.
Following the expansion of Flowcrete’s manufacturing facility in Malaysia; an expansion necessitated by the increasing success of Flowcrete flooring throughout the region, Craig also championed the development of a new and highly successful manufacturing capability in South Africa.
This success has not gone unnoticed in the business community where Craig is regularly called on to speak with visiting dignitaries on the challenges involved in creating a successful British business overseas.
Away from work, Craig is an active sportsman and dons his football strip on Sundays to play league football for a team sponsored by Flowcrete in Malaysia.